Story a panel short? No worries! This image, the final panel from the second story in SUPERMAN (1939) #9, plugs Superman’s ongoing adventures published in the pages of ACTION COMICS (1938)!
This ad, from the end of the Superman feature in ACTION COMICS (1938) #21, promotes the Spectre. From the minds of the Man of Steel’s co-creator Jerry Siegel and Bernard Baily, the Spectre’s first story appeared a week later in MORE FUN COMICS #52. While not Siegel’s first new feature post-Superman, it is the first to be promoted by referencing Superman’s success in an attempt to boost sales!
This ad, from the end of the Superman feature in ACTION COMICS (1938) #12, features the first published image of the Batman. Created by Bob Kane and Bill Finger, the Dark Knight would make his debut two weeks later in DETECTIVE COMICS (1939) #27. Follow along with the adventures of the totally awesome Batman at The Daily Batman!
This ad from ACTION COMICS (1938) #7, with headshots likely illustrated by Joe Shuster, promotes the Siegel-Shuster School of Humor, a publication produced by Jerry Siegel and Frank Shuster, Joe’s cousin and half of the Canadian comedy duo Wayne and Shuster. The address in the ad was that of Siegel’s home in Cleveland, Ohio. Siegel was living at the same location when Superman was first conceived.